Revenue Health Check
8 audit categories | 187 checks | Scanned daily across your 126 facilities
Total Issues
89
across all categories
Critical
12
immediate action required
Needs Attention
34
review within 7 days
Healthy
43
on track
Overall Score
62
out of 100
Google Ads
Campaign structure and targeting need work. 4 facilities have zero ad coverage despite below-target occupancy.
- 4 low-occupancy facilities have no active campaigns
- 23% of spend going to keywords with zero conversions
- Mobile CPA 2.1x higher than desktop average
Google Business Profile
Critical gaps in GBP completeness. 31 listings missing categories, hours, or photos. Review responses overdue at 18 locations.
- 31 listings missing primary or secondary categories
- 18 locations with unanswered reviews (>7 days old)
- 42 listings have fewer than 10 photos
Website & Landing Pages
Page speed and mobile experience dragging conversion rates. 14 facility landing pages scoring below 50 on Core Web Vitals.
- 14 facility pages below 50 on Google PageSpeed (mobile)
- Average LCP 4.8s across facility pages (target: <2.5s)
- No structured data (LocalBusiness schema) on 89 pages
Onsite SEO
Title tags and meta descriptions need optimization. Several facilities missing location-specific content.
- 38 pages with duplicate or generic title tags
- 22 facility pages missing unique H1 with suburb name
- No FAQ schema on any facility page
Local SEO & Citations
NAP consistency issues across directories. 9 facilities have conflicting address data across major citation sources.
- 9 facilities with NAP inconsistencies across directories
- 15 locations missing from Apple Maps
- Bing Places listings outdated for 23 facilities
PMS / Operations
Move-in source attribution incomplete. 34% of move-ins have no source recorded, making marketing ROI unmeasurable.
- 34% of move-ins missing source attribution
- 12 facilities with overlocked units not flagged in PMS
- Delinquency process gaps at 8 locations (>60 day balances)
Pricing & Revenue
Significant ECRI gaps and street rate misalignment. 19 facilities have not adjusted rates in 6+ months despite high occupancy.
- 19 high-occupancy facilities with stale street rates (>6 months)
- $2.1M annual gap between existing tenant rates and street rates
- 11 facilities priced >15% below nearest competitor
Competitive Intelligence
Strong competitive positioning overall. Monitoring 340 competitor facilities across your markets. 3 new competitor openings flagged.
- 3 new competitor facilities opening within 5km of your sites
- 2 competitors running aggressive move-in specials in Sydney
- National Storage raised rates 4.2% across Brisbane market
23 Priority Actions Identified
Based on this health check, we have identified 23 actions ranked by estimated revenue impact.
View Priority Actions →