Google Ads
Marketing performance and attribution — Dec 2025
Conversion Funnel
CONNECTED 73 active campaigns across 82 facilitiesFull-funnel attribution: from ad impression to move-in. Cost per move-in, not cost per lead.
Impressions
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Monthly
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Clicks
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CTR: --%
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Leads / Calls
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Conv: --%
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Paid Move-ins
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Cost/move-in: $--
--% drop-off
--% drop-off
--% drop-off
Cost per Move-in
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Actual unit filled, not lead
Wasted Spend
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-- of budget with 0 return
LTV / CAC Ratio
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Customer value vs acquisition cost
Paid Move-in %
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Move-ins from paid channels
Monthly Spend
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Across 73 campaigns
Cost per Click
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Avg CPC across campaigns
Avg Quality Score
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Google Ads QS (1-10)
Annual Wasted Spend
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Recoverable with optimization
Monthly Spend vs Paid Move-ins
Cost per Move-in Trend
Wasted Spend Breakdown
$196K/yr recoverable| Waste Category | Monthly Waste | Annual Waste | % of Total Waste | Facilities Affected | Description |
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Top Performers
Lowest CPA| Facility | Spend | Move-ins | Cost/MI | QS | CTR |
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Needs Attention
Highest CPA| Facility | Spend | Move-ins | Cost/MI | Issue |
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Facilities Without Google Ads
9 MISSING CAMPAIGNSThese facilities have no Google Ads campaigns. Every empty unit is wasted money — every day a unit sits vacant is rent you never recover.
| Facility | Units | Physical Occ | Vacancy Cost/yr | Recommendation |
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